16 Oct Have a Website? Here’s 5 Analytics you should know about.
Having a website is today’s modern world is no longer just a no-brainer, it’s a must.
You can spend thousands, upon thousands on your website, but how do you know if it’s truly effective? Here’s 5 quick stats we monitor at Fresh Figures and that you should too:
- Audience – Who are they? Where are they based? What are they interested in? These are all things you can see through Google Analytics. Most of this information, is available on the Google Analytics dashboard – but you should be keeping an eye on this weekly. Get to understand who your audience are, how often they return (new vs returning visitors) and tailor your content around it. Take a look into which blog posts get the most amount of hits, and tailor your content around what you spoke about in those posts.
- Source of Visitors – Take a look under the Acquisition tab and find out where your visitors are coming from. We can’t stress to you how important it is to know how people find your website. Visitors can come from different “sources” including: Organic Search (google, yahoo, bing) Paid Search (Google Adwords), Referral (Visitors that came from a direct link on another site), Social (Facebook, Twitter), and direct traffic.
- Cost Per Acquisition – Cost per Acquisition is a critical marketing metric. If can tell you which campaigns can drive your sales and which will become a costly pile. CPA tells you how much you need to spend to get a paying customer. Why is it so important? Because it helps you determine the true return on investment. If a campaign brings you only clicks but no inquiries, it’s not successful.
- Site Usability – Bounce Rate and Average Session Duration. Bounce rate refers to the percentage of single page visits. You want to make sure that site visitors are engaged and are looking at multiple pages if you want to convert them into clients. Average Session Duration is the average time users spend on your site. By knowing your bounce rate and average session duration, you can identify where customers are coming from, what they are looking for, and whether they found what they wanted from your site.
- Conversions – The conversion rate tells you how effective is your store at closing deals. The basic calculation is (Number of Inquiries) / (Number of Visits) = Conversion Rate. If you’re getting a lot of visits but not many inquiries, you need to look at your site usability and design, pricing, copy or a multitude of other factors. This is a good metric to keep an eye on when you launch new products, to see if you can convert more people into clients, or at least inquiries.
If you have questions around Analytics or getting the most from your business, be sure to speak to the team at Fresh Figures. Or subscribe to our blog, we’ll be writing more and more content around marketing, how to set up Analytics and more!